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From the “Research that Makes Spammers Giddy” department, Jordan McCollum over at Marketing Pilgrim points to an interesting new study from Ball State University’s Center for Media Design and ExactTarget. The study, Messaging Behaviors, Preferences, and Personas looked at how different groups of people interact with media and which sales channels work best to reach them.
The researchers found that almost universally, direct mail and email marketing were far more persuasive at getting people to make purchases than any sort of social network advertising. Read the rest of this entry »
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