You are currently browsing the category archive for the ‘SitePoint’ category.

SitePoint http://www.sitepoint.com/blogs/2008/10/22/study-email-beats-the-pants-off-of-social-networks-for-marketing/

by Josh Catone

From the “Research that Makes Spammers Giddy” department, Jordan McCollum over at Marketing Pilgrim points to an interesting new study from Ball State University’s Center for Media Design and ExactTarget. The study, Messaging Behaviors, Preferences, and Personas looked at how different groups of people interact with media and which sales channels work best to reach them.

The researchers found that almost universally, direct mail and email marketing were far more persuasive at getting people to make purchases than any sort of social network advertising. Read the rest of this entry »

Advertisements

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
October 2017
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Categories

Insight and research in the News