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The Christian Science Monitor – http://www.csmonitor.com/2005/0928/p13s01-lihc.htm
The media “ecosystem” surrounding Americans – not just TV, radio, and newspapers but also the Web, PDAs, MP3 players, cellphones, video games, and more – keeps getting more widespread, personal, and diverse.
The world is seeing “a Cambrian explosion” of media usage, says Paul Saffo, a director of the Institute for the Future, a think tank in Palo Alto, Calif.
A new study bears that out, providing data to back up the feeling many have that they’re immersed in some form of media nearly every waking moment. That’s close to true, says a report from the Center for Media Design at Ball State University in Muncie, Ind. Researchers watched the behavior of 394 ordinary Midwesterners for more than 5,000 hours, following them 12 hours a day and recording their use of media every 15 seconds on a hand-held device. Read the rest of this entry »
