You are currently browsing the category archive for the ‘The Earth Times’ category.
NEW YORK, Feb. 25 /PRNewswire/ — The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, announced today that it will commission a year-long study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home.
The Video Consumer Mapping Study, to be conducted jointly by CMD and Sequent Partners, a brand and media metrics consultancy, is intended to establish how media-especially television and video-are consumed across multiple platforms, in order to develop best practices in the area of video media measurement. Read the rest of this entry »
The Earth Times – http://www.earthtimes.org/articles/show/news_press_release,128720.shtml
SAN JOSE, Calif., June 26 /PRNewswire/ — iLoop Mobile, a technology and services company for interactive, text message-based mobile marketing and mobile content distribution today announced that Ball State University has deployed the mFinity(TM) platform.
The university’s Center for Media Design (CMD), one of the country’s leading media research facilities, will integrate the platform into its broader research program, taking advantage of the ability to create, connect and control mobile SMS (text-based) initiatives and mobile content distribution.
iLoop Mobile offers the mFinity platform under a Web-based ASP license or as a server appliance, giving customers like Ball State total independence to create and control mobile initiatives themselves. Read the rest of this entry »