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8 Hours a Day Spent on Screens, Study Finds

03/27/2009 in Council for Research Excellence, The Gainesville Sun, Video Consumer Mapping Study | Comments closed

The Gainesville Sun – http://www.gainesville.com/article/20090327/ZNYT05/903273000/1009?Title=8-Hours-a-Day-Spent-on-Screens-Study-Finds

In a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day.

Some people may think that amount seems excessive. But “people don’t seem to be getting up and running away,” said Jack Wakshlag, chief research officer at Turner Broadcasting. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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