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The Heartbeat of New Media http://heartbeatofnewmedia.blogspot.com/2008/10/digital-tactics-for-reaching-young.html
Social network ads can seem intrusive.
Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design. Read the rest of this entry »