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Digital Tactics for Reaching Young Adults

10/28/2008 in Current Research, Exact Target, The Heartbeat of New Media | Comments closed

The Heartbeat of New Media http://heartbeatofnewmedia.blogspot.com/2008/10/digital-tactics-for-reaching-young.html

Social network ads can seem intrusive.

Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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