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Compiled by Robyn-Denise Yourse
For all the fuss over new media, old-fashioned TV is still by far the most popular medium for all consumers, young and old. In fact, on average, consumers spend only about two minutes a day watching free TV via the Internet and not even a full minute watching mobile video, MediaWeek.com reports.
The intimate media habits of the fickle public won’t be a secret anymore. Nielsen announced yesterday that it will use paid human “shadows” to monitor plugged-in Americans during every waking moment, with information updated as often as every 10 seconds.
The television-ratings company calls the $3.5 million project both “landmark” and “groundbreaking,” and has enlisted the help of academics and marketing mavens alike to mine the information. No bit of data is considered trivial. Read the rest of this entry »