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WOMMA http://www.womma.org/blog/2008/10/marketing-messages-and-the-media-consumption-channel/

According to a joint research project by Ball State University’s Center for Media Design and e-mail service provider ExactTarget, consumers aged 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social channel. The study combined observed daily media use by 350 participants with data from the Channel Preference Surveys done by Indianapolis-based ExactTarget.

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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