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Study: Eight hours spent in front of screens, age 45-54 watch most

03/27/2009 in Council for Research Excellence, Video Consumer Mapping Study, ZDNet | Comments closed

ZDNet – http://blogs.zdnet.com/gadgetreviews/?p=2595

 by Andrew Nusca

Adults are exposed to screens — as in those of televisions, mobile phones, movies, GPS devices and so forth — for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence.

Wowsers.

Despite all this, TV remains the dominant medium for media consumption and advertising, the study found, and the average American is exposed to 61 minutes of TV ads and promotions a day. Read the rest of this entry »

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