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Zero Strategy http://www.zerostrategy.com/email-marketing/444123-young-adults-more-receptive-to-email-marketing/
Young adults are more likely to base their purchasing decisions on information gathered from direct and email marketing than from social networks, new research reveals.
According to a survey conducted by internet marketing firm ExactTarget and Ball State University, 18 to 34-year-olds said email marketing is far more effective in persuading them to part with their cash compared to advertisement or marketing on social networks. Read the rest of this entry »
