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Zero Strategy http://www.zerostrategy.com/email-marketing/444123-young-adults-more-receptive-to-email-marketing/

Young adults are more likely to base their purchasing decisions on information gathered from direct and email marketing than from social networks, new research reveals.

 

According to a survey conducted by internet marketing firm ExactTarget and Ball State University, 18 to 34-year-olds said email marketing is far more effective in persuading them to part with their cash compared to advertisement or marketing on social networks. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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