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Consumers’ use screen media

04/10/2009 in 20 plus 30 consulting, Council for Research Excellence, Video Consumer Mapping Study | Comments closed

20 plus 30 consulting

by Dick Stroud

April 10 – Matt Thornhill’s excellent newsletter about Boomers referenced the Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design. This is no quick PR generating study but a $3.5 million year research project.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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