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Digital Pivot

by Offset Media

What if I told you a lot of the assumptions you’re making about how people enjoy video entertainment these days is wrong?

Well a lot of people are buying into a hysteria that kind of feeds on itself, that video entertainment has moved to the web and mobile devices and that it’s young people who are voraciously consuming that content. Major corporations are currently hyperventilating to find the most youth-targeted, cutting edge content with which to brand themselves using the very latest whiz bank technology, then push that content out to mobile devices. They’re paying “consultants” gazillions to make this happen, and happen fast, feeling like they’re already behind and playing catch-up.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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