Digital Pivot

Digital Pivot

by Offset Media

What if I told you a lot of the assumptions you’re making about how people enjoy video entertainment these days is wrong?

Well a lot of people are buying into a hysteria that kind of feeds on itself, that video entertainment has moved to the web and mobile devices and that it’s young people who are voraciously consuming that content. Major corporations are currently hyperventilating to find the most youth-targeted, cutting edge content with which to brand themselves using the very latest whiz bank technology, then push that content out to mobile devices. They’re paying “consultants” gazillions to make this happen, and happen fast, feeling like they’re already behind and playing catch-up.