Nielsen Pumps $2.5 Mil. Into CRE

ADWEEK

– Katy Bachman

Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen’s total investment to $10 million.

Study: Folks Don’t Watch Much Online Video

So says a new study done on behalf of Nielsen’s Council for Research Excellence

Adweek

by E&P Staff

NEW YORK – Consumers barely spend any time watching online videos, according to a new study on behalf of Nielsen’s Council for Research Excellence.

Those surveyed by Sequent Partners and Ball State University’s Center for Media Design spent less than 1 percent of their day watching online video.

The findings were revealed on Tuesday at a meeting hosted by media agency MPG in New York. “This may be the first study to document the dramatic overstatement of online video and mobile video,” Jim Spaeth, a founder of Sequent, told MediaPost.

The Whole World Is Watching

The notion that TV is dead is trumped by research that shows it’s never been healthier

AdWeek

by Chris Rohrs

“Nobody goes there anymore. It’s too crowded.”  -Yogi Berra

As everyone knows, television is dead. We know this because, well, because everybody knows it. Like Jerry Mathers, from Leave It to Beaver, died in Vietnam. Everybody knows that. Except he didn’t.

‘Live’ TV Still Rules – Researchers tracked users interaction with everything from TV to computers to mobile devices

Ad Week – http://www.adweek.com/aw/content_display/news/agency/e3i6011385516f3bdfb06da76701a42c29a

By Mark Dolliver

NEW YORK Despite the proliferation of things to watch via computer and mobile device, “traditional ‘live’ television remains the proverbial ‘800-pound gorilla’ of the video media arena.” So says a study conducted by Ball State University’s Center for Media Design and Sequent Partners. (The research was conducted on behalf of the Council for Research Excellence, funded by Adweek parent the Nielsen Co.)

Study to Track 24-Hour Media Usage

AdWeek – http://www.adweek.com/aw/content_display/news/media/e3i3da710641ca059c5784b4cf32a010e34

by Steve McClellan

The study will generate a blueprint of consumers’ access to media content across all screens, platforms and locations.

NEW YORK What better way to track people’s video consumption than to have someone follow them around all day — literally from the time they wake up until they retire at night — making detailed notes about when and how they watch, listen, surf, read, play video games, download, text and talk on the phone?

That’s exactly how a new $3.5 million study — funded by the Nielsen Co. — will track the media usage habits of a panel of some 450 consumers in separate phases throughout this year beginning next month.

Study to Track Media Exposure

AdWeek -http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003255296

by Steve McClellan

NEW YORK With marketers more concerned than ever about media fragmentation, Ball State University’s Center for Media Design will conduct a pilot study examining how individuals consume traditional and emerging video platforms inside and outside the home.

The Council for Research Excellence, an independent group established last year to provide feedback to Nielsen Media Research on audience measurement issues, commissioned the study.