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– Katy Bachman

Nielsen pulled out its checkbook Friday and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen’s total investment to $10 million. Read the rest of this entry »

So says a new study done on behalf of Nielsen’s Council for Research Excellence


by E&P Staff

NEW YORK – Consumers barely spend any time watching online videos, according to a new study on behalf of Nielsen’s Council for Research Excellence.

Those surveyed by Sequent Partners and Ball State University’s Center for Media Design spent less than 1 percent of their day watching online video.

The findings were revealed on Tuesday at a meeting hosted by media agency MPG in New York. “This may be the first study to document the dramatic overstatement of online video and mobile video,” Jim Spaeth, a founder of Sequent, told MediaPost.
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The notion that TV is dead is trumped by research that shows it’s never been healthier


by Chris Rohrs

“Nobody goes there anymore. It’s too crowded.”  -Yogi Berra

As everyone knows, television is dead. We know this because, well, because everybody knows it. Like Jerry Mathers, from Leave It to Beaver, died in Vietnam. Everybody knows that. Except he didn’t.
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Ad Week

By Mark Dolliver

NEW YORK Despite the proliferation of things to watch via computer and mobile device, “traditional ‘live’ television remains the proverbial ‘800-pound gorilla’ of the video media arena.” So says a study conducted by Ball State University’s Center for Media Design and Sequent Partners. (The research was conducted on behalf of the Council for Research Excellence, funded by Adweek parent the Nielsen Co.) Read the rest of this entry »


by Steve McClellan

The study will generate a blueprint of consumers’ access to media content across all screens, platforms and locations.

NEW YORK What better way to track people’s video consumption than to have someone follow them around all day — literally from the time they wake up until they retire at night — making detailed notes about when and how they watch, listen, surf, read, play video games, download, text and talk on the phone?

That’s exactly how a new $3.5 million study — funded by the Nielsen Co. — will track the media usage habits of a panel of some 450 consumers in separate phases throughout this year beginning next month. Read the rest of this entry »

AdWeek -

by Steve McClellan

NEW YORK With marketers more concerned than ever about media fragmentation, Ball State University’s Center for Media Design will conduct a pilot study examining how individuals consume traditional and emerging video platforms inside and outside the home.

The Council for Research Excellence, an independent group established last year to provide feedback to Nielsen Media Research on audience measurement issues, commissioned the study. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb:
March 2021



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