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Wanted: Dead or Alive?

05/05/2009 in Big Communication Blog, Council for Research Excellence, Video Consumer Mapping Study | Comments closed

Big Communication Blog

by Libby Sexton

For the past few years, since the advent of Tivo and now DVR, advertisers vs online consultants have been debating whether or not TV was a dead medium. Or a slowly dying one.

While we are fans of social media, we still believe in the staples. Actually,  now more than ever, TV viewership seems to be up. With more people staying in due to the economy, it seems plausible that TV is making a comeback – if it was ever down in the first place.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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