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by Chuck Ross
With the New Year’s holiday now over, it’s time to get back to business for those of us who work in the TV industry.
And that means right away. There are two major conventions in January, both in Las Vegas: CES, the Consumer Electronic Show that begins later this week, and NATPE, the annual gathering of the National Association of Television Program Executives, that takes place the last week of the month. Read the rest of this entry »
by Jon Lafayette
Live viewing on television still is the dominant form of video consumption in the United States.
A new study conducted by Ball State University’s Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the Web and mobile is on traditional TVs. Even among adults 18 to 24, 98% of video is seen on televisions. Read the rest of this entry »
by Daisy Whitney
An oft-heard phrase in the advertising business is, “It’s all about the consumer.” That will be the mantra at the American Association of Advertising Agencies conference, which is hosting local New Orleans consumers on its panels as part of the trade group’s reality check.
“Unlike conferences we’ve had in the past, which started and ended with industry people talking, this year’s conference begins with a trio of live consumer focus groups: young people, baby boomers and women,” said Kipp Cheng, senior VP of communications for the 4A’s. “Each segment that follows the consumer panels will respond, in one way or another, to what the consumer panels had to say.”
by Mark Dominiak
Every spring, I head down to my alma mater, Ball State University, to serve as guest lecturer. My time in Muncie, Ind., is generally invested in bringing real-world experience into the classroom. The exercise gives students the opportunity to absorb a different perspective and ask questions.
The trips are an opportunity to give back, reconnect with friends on the faculty, get a sense of the expertise students will bring to the market and hear about how the university is evolving to provide new learning opportunities. My trip this year underscored how well many universities, including Ball State, not only are rising to the challenge of providing students with a cutting-edge education, but also providing media planners with a pool of fresh talent; fresh knowledge; partnership opportunities; and the chance to learn through interaction with students. Read the rest of this entry »
By Jon Lafayette
Imagine what you would learn if you spent all day looking over people’s shoulders to see how they consume media.
What do they do when they wake up, when they’re at work, while they’re at their computer or sitting in their living rooms?
The Council for Research Excellence has commissioned a $3.5 million study that will do just that, beginning next month. The council is an independent forum of research experts created and funded by the Nielsen Co.
The results of the observational study, conducted by Ball State University’s Center for Media Design & Sequent Partners, will help Nielsen figure out the gaps in current audience measurement, particularly when it comes to video. Read the rest of this entry »