Landmark study tracks screen time

Smart Brief – http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=2C6FEC3E-2082-4E2F-8BC5-50C92C1744A4©id=0ABF9B5D-D933-4CDD-806A-F5AF380FDEB8

The average American adult is exposed to various screens — TV, personal computers, cell phones, video games, GPS units and more — for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University’s Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. New York Times, The (03/26) USA TODAY (03/26)

Study Gives Snapshot of American Media Habits

AAF SmartBrief http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=C6B69571-9448-4EA2-A9F7-13B983896F0B&copyid=D92CB3E3-4E0B-46A8-BAA4-78FFE83885B5

A study of the media habits of four individuals during one week last month for Adweek by Ball State University’s Center for Media Design shows the challenges facing marketers and agencies who are trying to predict and understand media behavior in a multiplatform world. “It’s not a question of whether consumers will take advantage of all the different media options they have,” said Michael Bloxham, director of insight and research at the CMD. “It’s a question of at what rate they’ll do so.”

Schematic, Ball State Debut Next Generation Media Insight Center in New York City

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Research Facility Deploys Innovative Eye-Tracking Technology to Enhance Effectiveness and Usability of Web, Television and Mobile Media

LOS ANGELES– (BUSINESS WIRE) — Schematic, a WPP Digital company, and the Center for Media Design at Ball State University today announced that they have opened a Media Insight Center (MIC), a research and development facility for eye-tracking and usability, at Schematic’s New York City offices.

“Much of the research we’ve done in the past has relied almost completely on qualitative data gleaned from interviews with users,” says Dale Herigstad, Schematic’s Chief Creative Officer. “This center allows us to collect quantitative data on how users interact with an interface or product. We are fortunate to have an in-house testing facility that will allow us to factor this information directly into the design process.”