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Many of us have heard that video is the in thing these days if you are going to be trying to captivate visitors on your site. A recent study is showing that on average Americans are spending as much as 9 hours in front of some screen per day.
The question then is are they viewing videos, movies and the like or just spending time on the computer.
The results of this study performed by the Council of Research Excellence (CRE), the Ball State University Center for Media Design and Sequent Partners demonstrated that little of the screen time was spent viewing “computer video,” which only accounted for an average of 2.4 minutes per day. That’s less than 0.5% of the average US consumer’s screen time on a given day.
Insight and Research | In the News 