US Adults Average Eight Hours A Day Looking At Screens

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A new study suggests that adult Americans spend an average of more than eight hours a day in front of televisions, computer monitors, cell phones and various other screened devices, the American Free Press reported.

Home television continues to attract the greatest amount of viewing time, with the average American spending just over five hours a day watching TV, the study said.

TV Watching Strong Despite Surge In Other Media

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According to a study released by the Council for Research Excellence, TV watching has not waned despite the emergence of cell phones, iPods, and Internet media.

The $3.5 million study was funded by Nielsen and confirms similar findings in other reports.

Council for Research Excellence to Fund Pilot Study of How Individuals Consume Video Across Various Platforms

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NEW YORK, Oct. 16 /PRNewswire/ — The Council for Research Excellence, an independent forum of media industry research experts created by Nielsen Media Research, announced today that it will commission a pilot study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home.