A Tipping Point for Email Marketing? Or the “When in Rome” Effect?

The ExactTarget Blog http://blog.exacttarget.com/blog/the-exacttarget-blog/0/0/a-tipping-point-for-email-marketing-or-the-when-in-rome-effect

Our 2008 Channel Preference Survey showed how college students are experiencing a tipping point of sorts with their personal communications. In fact, 34% of 18-24 year-olds said they use email and 34% said they use text messaging (SMS) when asked the medium they use “most often” to send written messages with their friends. However, just 19% prefer instant messaging (IM) and 9% prefer sending messages via a social networking site.