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The ExactTarget Blog http://blog.exacttarget.com/blog/the-exacttarget-blog/0/0/a-tipping-point-for-email-marketing-or-the-when-in-rome-effect

Our 2008 Channel Preference Survey showed how college students are experiencing a tipping point of sorts with their personal communications. In fact, 34% of 18-24 year-olds said they use email and 34% said they use text messaging (SMS) when asked the medium they use “most often” to send written messages with their friends. However, just 19% prefer instant messaging (IM) and 9% prefer sending messages via a social networking site. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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