Study Looks at Video Viewing Demographics – Young Baby Boomers Dominate…So Does Television

WebProNews – http://www.webpronews.com/topnews/2009/03/26/study-looks-at-video-viewing-demographics

By Chris Crum

A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year.

Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:

Spending Time On MySpace

WebProNews http://www.webpronews.com/topnews/2007/02/06/spending-time-on-myspace

by Mike Sachoff

When it comes to where US Internet users are spending the most time MySpace is the leader. The social networking site accounted for 12 percent of all time spent online in December 2006, according to Compete Inc.

The firm’s December 2006 study found that users spent more time at MySpace than other popular sites such as Google, eBay and YouTube. Yahoo was the runner-up to MySpace accounting for 8.5 percent of time spent online by US Internet users.