Observational Study Finds TV is Still Tops

New Tee Vee – http://newteevee.com/2009/03/26/observational-study-finds-tv-is-still-tops/

by Chris Albrecht

In what is being billed as “the largest and most extensive observational study of media usage ever conducted,” TV was still (by a long shot) found to be the dominant technology for video consumption, according to a Video Consumer Mapping study from the Nielsen-funded Council for Research Excellence (CRE).

If that result sounds familiar, it should. The findings were in line with Nielsen’s recent three-screen report that found TV viewing at an all-time high. But unlike that and other reports based on surveys, this $3.5 million research project was done by actually observing 350 people going about their days. Observers had special devices that recorded consumer exposure to visual content across traditional television, computer, mobile and other screens during the spring and fall of 2008.