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by Gord Hotchkiss
MediaPost Blog – SearchBlog
by Laurie Sullivan
by David Goetzl
Many in Utah deem the beer offensive, maybe rightly. Still, it was too bad the bar didn’t have Polygamy Porter. The local favorite’s label features a nude guy surrounded by six women. And its tagline is hard to top: “Why have just one?” So, it would have been fun to watch people react as a bartender handed over a bottle. And maybe a keg of laughs if a battle of the punch lines broke out. Read the rest of this entry »
by Bob McCurdy
When it comes to how Americans consume media, an important new study makes it abundantly clear that people still love radio.
Perhaps that shouldn’t be surprising as more than 235 million people tune in to radio each week. But a new landmark study shows that radio is second only to television – and a very close second – in how much time the average person actually spends with each medium. Read the rest of this entry »
by Mike Bloxham
For some time now I’ve been pondering scenarios in which the majority of the viewing of content originated for TV is viewed off-schedule.
Obviously I’m not the only or the first to do this. As the number of ways in which we can potentially view programming has multiplied, so have the conversations and questions about the impact of such behavior, and the rate at which it will grow and where it may plateau. Read the rest of this entry »
by David Goetzel
Later this month, ExactTarget, the Email Marketers’ Club and the Center for Media Design at Ball State University will release the “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database.
MediaPost Blog- Diane Mermigas on media – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103062
The highly touted Video Consumer Mapping Study is much ado about nothing, or everything — depending on the filter used to assess the voluminous findings and overall effort.
Based on the preliminary findings revealed March 26, the ambitious study reassures media and advertising executives that their TV dollars remain viable, declaring its continued dominance in a multiscreen world. Even multitasking young adults and younger baby boomers spend more time with television than with their indispensable smartphones, other mobile devices and computers. The dazzle of HDTV, DVR playback and DVDs contribute to TV’s 99% Three-Screen appeal among adults to age 55. Read the rest of this entry »