Internet not eating into TV as it remains the ‘800lb gorilla’ in age of media multi-tasking

Brand Republic – http://www.brandrepublic.com/Revolution/News/519013/

by Jennifer Whitehead

NEW YORK – Nearly all people spend a third of their day using two or more media at the one time, often without even realising that they are doing so, a new report has found.

The Middletown Media Studies II report revealed that people spent an average of nine hours a day consuming media, including watching TV and radio, as well as spending time on their computers, reading books and using the telephone. This makes media the number one activity people spend doing every day, with television by far the most popular medium.