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Participant

This is a great article on a Video Consumer Mapping (VCM) study sponsored by theĀ Council for Research Excellence (CRE). Although it does not go into brand and messaging detail, it is important for all advertisers and marketers to realize people ARE watching television commercials. However, many brands are finding that their commercials are not working as well as they hoped. As you can see below, this is not a matter of media and whether or not the commercial was viewed, it has to do with how relevant and engaging your message and call to action is to your intended audience.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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