How to use social media to grow your e-mail list

DMNews

by Morgan Stewart

As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and e-mail as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.