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by David Montgomery
The amount of time US viewers spend watching online video and mobile video is growing rapidly – but still accounts for a small fraction of total video content viewing.
That’s the conclusion of a study into how people spend their time consuming media, including live TV programming, time-shifted television, DVDs, video games.
Another key finding was that households buying a new HDTV viewed more live TV – up to double – initially, but that over time, this increased usage began to subside.
Insight and Research | In the News 