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Key findings from the soon to be released “Video Consumer Mapping Study” will be revealed at the CTAM Research Conference taking place in Washington, D.C., April 5 – 7. This study, conducted by Ball State University and Sequent Partners, is the largest and most significant observational study of media activity ever undertaken. It is also the first known source to document consumers’ media behaviors across various screens from a single sample, and to quantify sole media use versus media multitasking. Read the rest of this entry »