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Surprise: People Actually Watch Little Online Video, Research Finds

06/03/2009 in Council for Research Excellence, Editor & Publisher, Insight and Research in the News, Video Consumer Mapping Study | Comments closed

Editor & Publisher

by E&P Staff

NEW YORK – People barely spend time watching online videos, according to a new study on behalf of Nielsen’s Council for Research Excellence.

Those surveyed by Sequent Partners and Ball State University’s Center for Media Design spent less than 1% of their day watching online video.

The findings were revealed on Tuesday at a meeting hosted by media agency MPG in New York, reported Joe Mandese of MediaPost.
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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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