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The Hollywood Reporterhttp://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1003255488

NEW YORK — The Council for Research Excellence, an independent group created by Nielsen Media Research, announced Monday it will commission a pilot study by Ball State University’s Center for Media Design that will observe how individuals consume traditional and new video platforms. Researchers will study participants on a minute-by-minute basis on how they interact with the full range of video platforms inside and outside their homes. The study was proposed jointly by the CMD and Sequent Partners, a brand and media metrics consultancy.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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