Nielsen commissions study on use of video platforms

The Hollywood Reporter – http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1003255488

NEW YORK — The Council for Research Excellence, an independent group created by Nielsen Media Research, announced Monday it will commission a pilot study by Ball State University’s Center for Media Design that will observe how individuals consume traditional and new video platforms. Researchers will study participants on a minute-by-minute basis on how they interact with the full range of video platforms inside and outside their homes. The study was proposed jointly by the CMD and Sequent Partners, a brand and media metrics consultancy.