Understanding the Youth Attention Economy

MobileYouth

By Graham Brown

Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message such that only 5% ever “engage” them. Engaging youth today requires a different approach – one that moves away from trying to interrupt the conversation and grab their attention in increasingly clever, sophisticated, humorous and expensive ways to one built on dialogue.