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MobileYouth

By Graham Brown

Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message such that only 5% ever “engage” them. Engaging youth today requires a different approach – one that moves away from trying to interrupt the conversation and grab their attention in increasingly clever, sophisticated, humorous and expensive ways to one built on dialogue. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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