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By Jerry Hirsch
The carmaker, known for its budget wheels, is tapping into the hype over Apple’s new tablet computer to add cachet to its Equus sedan.
It just might be the world’s first paperless car: Hyundai Motor America will include an iPad — loaded with a digital version of the thick owner’s manual — with the luxury sedan it plans to launch this fall.
The iPad pitch is aimed to tap into the hype over Apple Inc.’s sleek tablet computer, which is slated to be released Saturday, and will be included as part of the package for consumers who drive off with Hyundai’s Equus luxury sedan.
People who purchase the South Korean automaker’s first venture into the super-premium auto market will also be able to use one of the tablet’s pre-loaded applications to make service appointments.
“They are trying to position themselves as a modern, in-touch, technologically savvy brand. It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai,” said Mike Bloxham, director of insight and research at Ball State University’s Center for Media Design. Read the rest of this entry »
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