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Email Experience Blog

by Chip House of ExactTarget

It’s a much debated number, but common marketing research (read: marketing urban legend) says the average person is exposed to 3,000 ads every day. Yet, while even most marketers complain about the shear volume of ads, we continue to add to the problem. Consumers and business people, however, aren’t just struggling to find time to recognize the value from the chaff. We’re all trying to keep track of the new ways to communicate with each other and the brands with which we do business. Managing our inbox has become a chore.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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