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The Agitator http://www.theagitator.net/hot-research/research-on-consumer-marketing-preferences/

by Tom

Here’s a white paper (must register to download) on marketing channel preferences from Ball State University’s Center for Media Design and ExactTarget, a email marketing company.

They looked at six target segments and their preferences regarding media for receiving marketing messages. Biggest surprise was the continuing preference among younger consumers (age 18-34) for direct mail and email when it comes to receiving marketing messages. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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