You are currently browsing the category archive for the ‘Numatra’ category.

Numatra

by Joe Mandese (from Mediapost’s Online Media Daily)

The amount of time Americans spend watching online video is vastly overstated, according to the findings of some highly regarded research made public Tuesday. The disclosure, which is likely one of the more controversial findings being mined from an ambitious piece of academic research that actually observed how people spend their time consuming media, was made during one of a series of so-called “collaborative alliance” meetings hosted by Havas media shop MPG for the advertising and media industry in New York.

“This may be the first study to document the dramatic overstatement of online video and mobile video,” said Jim Spaeth, one of the founders of Sequent Partners, which collaborated with Ball State University’s Center for Media Design on the Video Consumer Mapping Study on behalf of the Nielsen-funded Council for Research Excellence. The project, which cost $3.5 million to field, directly observed how people spent their day using media, found that while growing rapidly, online video and mobile video still account for a small fraction of the amount of time Americans spend watching all forms of video content, including live TV programming, time-shifted television, DVDs, video games, etc.

Read the rest of this entry »

Advertisements

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
October 2017
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Categories

Insight and research in the News