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Reports on the media habits of Gen Y consumers can lull marketers into viewing age as the primary consideration in forecasting media habits. Clearly, age is a factor — younger people do tend to be more diversified in their media consumption and are more likely to interact regularly with emerging media such as social and text messaging. However, media habits change as people move through different life stages, and these changes impact how people choose to interact with brands.
Living in a Digital Age
People communicate more frequently and via more channels than ever before. They are also using a wider variety of media, whether it is messaging friends or reading and responding to communications from their favorite brands. Using multiple forms of media concurrently has also increased significantly. In fact, it’s not uncommon for teenagers to listen to the radio, watch TV, and surf the net at the same time—all while text messaging their friends. For marketers, this means that consumer profiles and habits are changing, and we need to pay close attention just to keep up.
In ExactTarget’s 2008 Channel Preference Survey, we asked 1,500 internet users (ages 15 to 65+) a number of questions regarding their general attitudes and usage of one-to-one communication tools, such as email, phone, text messaging (SMS), and social networking. We learned that there are marked differences between age groups not only in the usage of media, but also their acceptance of and attitudes towards each type. Read the rest of this entry »
by Kristina Knight
Think it doesn’t matter at what point you receive a consumer’s email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty.
So, just when should email addresses be collected? At the highest engagement level, and most times this is at the point of purchase or while consumers are beginning to shop your site. According to the report, collecting email addresses at this time or while consumers are shopping in a brick-and-mortar store have a 60% better chance at keeping a consumer interested.
by Susan Black
Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage, as 46% of marketers plan to do so this year, up from 13% last year, according to a recent study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University.
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by Morgan Stewart
A healthy database of subscribers is at the core of any successful email marketing program. And growing the database is a top priority for 38% of email marketers, according to research I recently completed, working with the Email Marketers Club and Mike Bloxham of Ball State’s Center for Media Design.
by Morgan Stewart
As marketers scurry to come up with a social media strategy, many are looking to the integration of social media and e-mail as a critical component. According to a recent collaborative study by ExactTarget, the Email Marketer’s Club and the Center for Media Design at Ball State University, only 13% of marketers integrated social media and email last year. 46% plan to do so in 2009.
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by David Goetzl
Outsiders probably have no clue how valuable an email list is to a marketer. It certainly seems to have played a role in Barack Obama’s election. At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list. “Such a huge asset,” he said.
by David Goetzel
Later this month, ExactTarget, the Email Marketers’ Club and the Center for Media Design at Ball State University will release the “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database.
Zenergy Communications – http://zenergycom.com/blog/2009/02/19/marketing-via-new-technologies/
Consumer profiles and what works
LinkedIn, Facebook, MySpace, Reunion are just a few of the social networking sites that are connecting friends, colleagues, and businesses using a wide variety of media. Consumer profiles and buying habits are changing and marketers must pay close attention just to keep up.
Here is an overview of typical consumers identified during a recent survey by The Center for Media Design at Ball State University and how you might target these groups. Read the rest of this entry »
Healthy of you and me http://www.meiname.com/article/insurance/2009-01-10/22543.html
Hey, here’s a shocker:
“Social network ads can seem intrusive.”
It shouldn’t be news to you if you’re a student of social media. But it’s something I said – probably even more forcefully – to a whole room of agencies and advertisers at the Social Ad Summit a couple of months ago.
Let’s face it: no one is on a social network to read ads. They’re there to connect with friends and share interests. Read the rest of this entry »