Ground-Breaking Study of Video Viewing Finds Younger Boomers Consume More Video Media Than Any Other Group

PR Newswire – http://sev.prnewswire.com/television/20090326/NY8888926032009-1.html

NEW YORK, March 26 /PRNewswire/ — A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800 pound gorilla” in the video media arena. (See appendix for more detail.)

Council for Research Excellence to Fund Landmark Study of How People Consume Video Across Various Platforms and Locations

PRNewswire – http://www.prnewswire.com/cgi-bin/stories.pl?acct=104&story=/www/story/02-25-2008/0004761576&edate=

NEW YORK, Feb. 25 /PRNewswire/ — The Council for Research Excellence (CRE), an independent forum of media industry research experts created by The Nielsen Company, announced today that it will commission a year-long study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home.

The Video Consumer Mapping Study, to be conducted jointly by CMD and Sequent Partners, a brand and media metrics consultancy, is intended to establish how media-especially television and video-are consumed across multiple platforms, in order to develop best practices in the area of video media measurement.