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Research-Live http://www.research-live.com/news_story.aspx?pageid=30&r=y&newsid=4823
by Robert Bain
US– Ball State University and media metrics consultancy Sequent Partners have formed a research institute that will launch a version of the Touchpoints media and lifestyle survey in the US.
Mike Bloxham of Ball State University announced the formation of the Media Behavior Institute (MBI) at the ARF’s audience measurement conference in New York yesterday (25 June). Read the rest of this entry »