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Research-Live http://www.research-live.com/news_story.aspx?pageid=30&r=y&newsid=4823

by Robert Bain

US– Ball State University and media metrics consultancy Sequent Partners have formed a research institute that will launch a version of the Touchpoints media and lifestyle survey in the US.

Mike Bloxham of Ball State University announced the formation of the Media Behavior Institute (MBI) at the ARF’s audience measurement conference in New York yesterday (25 June). Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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