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Weekend Watchers

03/26/2009 in Council for Research Excellence, idsnews, Video Consumer Mapping Study | Comments closed

idsnews.com/weekend – http://www.idsnews.com/blogs/weekendwatchers/?p=1237

By Cory Barker

A recent research study by the Ball State Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence found that even in this time of increased online video viewing, 99 percent of our watching still takes place on the television. Even young people, supposedly obsessed with the computer and online watching, still watch video on TV 98 percent. People age 45-54 watch the most television, almost 10 hours a day. Didn’t they hear it can rot your brain? [TV Week]

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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