Study: 99% of Video is Still Seen on TV

ReadWriteWeb

by Frederic Lardinois

A new report (PDF) from the Council for Research Excellence functions as a good reminder to those of us who spend a lot of time on the web that we can often have a rather skewed view of how the rest of the world consumes media. If you are reading this, there is probably a good chance that you watch a lot of video online, or that you record your TV shows on your DVR and fast-forward through ads.

Study: TV Still Rules, But Online Video Has a Lot of Room to Grow

Read Write Web – http://www.readwriteweb.com/archives/nielsen_tv_still_rules_online_video_still_small.php

by Frederic Lardinois

Even though online video is clearly making its mark in the media landscape, TV is still the predominant means of media consumption for the average American. Indeed, according to a new study sponsored by Nielsen, even among young adults 18-24, Internet video only represents less than 1% of their total media consumption. In total, the average American adult spends about 8 1/2 hours a day in front of a TV, computer, or mobile phone screen. On average, these adults also watched about 72 minutes of TV ads per day.