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by Steve Smith
March 31 – Don’t buy into the Web video hype too quickly. There seems to be scant evidence that eyeballs are fleeing the TV screen for Internet-based video experiences, according to a landmark study of cross-platform media usage. Read the rest of this entry »
At the 4As conference in New Orleans this week, the themes obsessively revisited were consumers’ desires and their preferred methods of media consumption. But there was a special twist: Actual focus groups, comprised of three important consumer groups—millennials/Gen Y’ers (age 20-30), baby…(subscription required)
Insight and Research | In the News 