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Min Online

by Steve Smith

March 31 – Don’t buy into the Web video hype too quickly. There seems to be scant evidence that eyeballs are fleeing the TV screen for Internet-based video experiences, according to a landmark study of cross-platform media usage. Read the rest of this entry »

MinOnline

At the 4As conference in New Orleans this week, the themes obsessively revisited were consumers’ desires and their preferred methods of media consumption. But there was a special twist: Actual focus groups, comprised of three important consumer groups—millennials/Gen Y’ers (age 20-30), baby…(subscription required)

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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