Reading is Soooo Overrated

Subscribers Rule!  http://www.subscribersrule.com/?p=330

by Morgan Stewart 

As Jeff mentioned in an earlier post, I recently worked with the folks over at Ball State Univerity’s Center for Media Design on a paper outlining personal and marketing communication preferences of 6 commonly targeted groups. It is always interesting to follow the coverage after releasing a major piece of research like this and to see how different people choose to cover it. Here is a short list of the more entertaining coverage we have received:

• “According to research conducted in part by Ball State University’s Center for Media Design…” No mention of ExactTarget on this one. But of course, this was a pick up by a competitor. Wink, wink, nudge, nudge.

Messaging Behaviors Whitepaper

Subscribers Rule! http://www.subscribersrule.com/?p=300

I’m pleased to share that two of my colleagues at ExactTarget, Morgan Stewart & Chip House, have just released a new research whitepaper that explores one-to-one messaging trends among today’s consumers.

Entitled Messaging Behaviors, Preferences & Personas, the research was conducted in cooperation with Michael Bloxham and Michael Holms of The Center for Media Design at Ball State University.