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Subscribers Rule!  http://www.subscribersrule.com/?p=330

by Morgan Stewart 

As Jeff mentioned in an earlier post, I recently worked with the folks over at Ball State Univerity’s Center for Media Design on a paper outlining personal and marketing communication preferences of 6 commonly targeted groups. It is always interesting to follow the coverage after releasing a major piece of research like this and to see how different people choose to cover it. Here is a short list of the more entertaining coverage we have received:

  • “According to research conducted in part by Ball State University’s Center for Media Design…” No mention of ExactTarget on this one. But of course, this was a pick up by a competitor. Wink, wink, nudge, nudge. Read the rest of this entry »

Subscribers Rule! http://www.subscribersrule.com/?p=300

I’m pleased to share that two of my colleagues at ExactTarget, Morgan Stewart & Chip House, have just released a new research whitepaper that explores one-to-one messaging trends among today’s consumers.

Entitled Messaging Behaviors, Preferences & Personas, the research was conducted in cooperation with Michael Bloxham and Michael Holms of The Center for Media Design at Ball State University. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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