You are currently browsing the category archive for the ‘Light Reading’ category.

Light Reading

By Aditya Kishore, Senior Analyst, Heavy Reading

With Web measurement firm comScore Inc. reporting that U.S. Internet video viewing increased 13 percent in December 2008 alone, advertisers are becoming increasingly interested in the medium. In fact, many argue that broadband and mobile platforms are essential to reach younger demographics, since TV is no longer an effective ad channel for them. Read the rest of this entry »

Advertisements

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
July 2018
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Categories

Insight and research in the News

Advertisements