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Light Reading

By Aditya Kishore, Senior Analyst, Heavy Reading

With Web measurement firm comScore Inc. reporting that U.S. Internet video viewing increased 13 percent in December 2008 alone, advertisers are becoming increasingly interested in the medium. In fact, many argue that broadband and mobile platforms are essential to reach younger demographics, since TV is no longer an effective ad channel for them. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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