How Well Do We Really Understand Video Media Audiences?

BIA Perspectives

by Rick Ducey

The answer is “not very,” and it cost the Nielsen-funded Council for Research Excellence $3.5 million to find this out in a study conducted by Ball State University’s Center for Media Design and Sequent Partners. Mike Bloxham, from Ball State’s CMD was the project’s director and is a keynote speaker at BIA’s “Winning Media Strategies” being held May 20-22, 2009 in Washington, DC. While preliminary have been released, additional findings and further discussion will be presented at the Winning Media Strategies conference.