You are currently browsing the category archive for the ‘Destination CRM’ category.
by Jessica Tsai
Unlike email, there’s a lot of baggage that comes with mobile. You’re treading on seriously thin ice when it comes to targeting people in their pockets. Yet, despite the obstacles, marketing continues to persevere in this direction, making mobile marketing not only plausible but present. Online marketing solutions provider Lyris announced the availability of its SMS texting solution yesterday on its Lyris HQ online marketing stuite. The decision to do incorporate mobile was pretty obvious, explains J.D. Peterson, director of product management. “The main reason we’re doing it, frankly,” he says, “is customer demand.” Read the rest of this entry »