Make Marketing Your Megaphone!

destination CRM.com

by Jessica Tsai

The game’s winding down and you’ve got a 30-point lead. The home-court vibe only adds to your confidence. “What the heck,” you say. “Let’s give the fans a show.” You dribble past the defense and pass the ball over your opponent’s head to your teammate—who, alas, was ogling a cheerleader on the sideline. The ball goes out of bounds—but you can absorb the misstep.

Lyris HQ Goes Mobile

Destination CRM http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Lyris-HQ-Goes-Mobile-51916.aspx

by Jessica Tsai

Unlike email, there’s a lot of baggage that comes with mobile. You’re treading on seriously thin ice when it comes to targeting people in their pockets. Yet, despite the obstacles, marketing continues to persevere in this direction, making mobile marketing not only plausible but present. Online marketing solutions provider Lyris announced the availability of its SMS texting solution yesterday on its Lyris HQ online marketing stuite. The decision to do incorporate mobile was pretty obvious, explains J.D. Peterson, director of product management. “The main reason we’re doing it, frankly,” he says, “is customer demand.”