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Destination CRM http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Lyris-HQ-Goes-Mobile-51916.aspx

by Jessica Tsai

Unlike email, there’s a lot of baggage that comes with mobile. You’re treading on seriously thin ice when it comes to targeting people in their pockets. Yet, despite the obstacles, marketing continues to persevere in this direction, making mobile marketing not only plausible but present. Online marketing solutions provider Lyris announced the availability of its SMS texting solution yesterday on its Lyris HQ online marketing stuite. The decision to do incorporate mobile was pretty obvious, explains J.D. Peterson, director of product management. “The main reason we’re doing it, frankly,” he says, “is customer demand.” Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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