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Computers Beat Radio in Media Study

03/27/2009 in Council for Research Excellence, dailywireless.org, Video Consumer Mapping Study | Comments closed

Dailywireless.org – http://www.dailywireless.org/2009/03/27/computers-beat-radio-in-media-study/

by Sam Churchill

A $3.5 million, year-long Video Consumer Mapping study, conducted on behalf of AC Nielsen, found that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena.

Consumers in the 45-54 age group average the most daily screen time (just over 9 1/2 hours), while the VCM study found the average for all other age groups to be “strikingly similar” at roughly 8 1/2 hours. Read the rest of this entry »

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