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Dailywireless.orghttp://www.dailywireless.org/2009/03/27/computers-beat-radio-in-media-study/

by Sam Churchill

A $3.5 million, year-long Video Consumer Mapping study, conducted on behalf of AC Nielsen, found that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena.

Consumers in the 45-54 age group average the most daily screen time (just over 9 1/2 hours), while the VCM study found the average for all other age groups to be “strikingly similar” at roughly 8 1/2 hours. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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