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Report: Consumers Making More Time for Video

06/15/2009 in Council for Research Excellence, Insight and Research in the News, Online Media Daily, Video Consumer Mapping Study | Comments closed

Online Media Daily

Consumers continue to make more room in their busy lives for online video, according to new Nielsen Online VideoCensus data. In May, the time U.S. consumers spent watching the stuff was up a full 48.9% year-over-year, which translates to 188.7 minutes spent.By comparison, the average American watched approximately 153 hours of TV every month at home, according to recent first-quarter analysis from Nielsen’s A2/M2 “Anywhere Anytime Media Measurement” initiative.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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